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Ranging from high fashion to every day wear, Bendon Group’s products epitomise premium quality through design expertise and innovation.

Elle Macpherson Intimates is currently celebrating its 25th year of award winning excellence. For more information, please visit jcp. An in-house team of designers reinvented the line using sumptuous fabrics that take into account the diversity of female shapes and sizes.

Press Releases

Lingerie is the first thing that she puts on every day, so it’s important that it makes her feel special,” said Elle Macpherson, creative director intimatea Elle Macpherson Intimates.


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Across approximately 1, stores and at jcp. Founded in New Zealand inthe Company distributes its stylish and comfortable products across 34 countries.

Athens JCPenney Boys’ Intimates & Underwear Coupons & Sales | Find&Save

The line of invisible t-shirt bras and panties are designed for comfort and fit in the flirty, feminine aesthetic for which Macpherson is inti,ates. The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

For product images and store b-roll, visit jcpnewsroom.

Coordinating panties also come in a range of shapes such as hipster, bikini and thong in fabrications that include stretch, seamless, mesh patterns and lace. Additionally, more than JCPenney stores will receive updates to its lingerie departments in May.

According to industry experts, about eight out of every 10 women wear the wrong bra size.

New graphics, special fixturing and improved signage will better showcase the selection of sought-after brands, making the department a much easier place to shop. JCPone of the nation’s largest apparel and home furnishing retailers, is dedicated to becoming America’s preferred retail destination for unmatched intimatee, quality and value.


More than 80 panty and 60 bra choices, ranging from average to full-coverage, blend fashion and function to provide everyday support – or a jjcpenny ooh-la-la – for those special occasions. Similar to the apparel departments, lingerie will also feature average and full-figured mannequins to reinforce the availability of extended sizes.