Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. Public Relations for Marketing Management. Jefkins, Frank, BSc(Econ), BA( Hons), MCAM, FIPR, MInstM, MAIE, ABC How PR Differs from Advertising. Public Relations: Made Simple by Frank Jefkins. Read online, or download in secure PDF format.
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Public Relations by Frank Jefkins
Return to Book Page. Preview — Public Relations by Frank Jefkins. Public Relations by Frank Jefkins. This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses.
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